Ida Elisabet Liffner born August, 1984

Swedish illustrator and designer, graduated from the MA programme Child Culture Design at HDK
(School of Design and Crafts) in Gothenburg, spring 2015. Freelance illustrator since 2011. Co-founder of Studio Goja, a mobile design lab for children and children’s stories.

The focus of my work is narration; identifying the story or message and how to tell it. I believe that each story need its own voice, and while looking for the right one I move through techniques and manners, between digital and analogue, playful and serious. This also means that I get to move in-between different types of projects and with a range of different clients.

Fluent in Adobe’s Ps, Ai, Id, Ae.



2013-2015 Child Culture Design, MA at HDK, School of Design and Crafts at University of Gothenburg, Göteborg.

2008-2011 Design, BA at HDK, School of Design and Crafts at University of Gothenburg, Göteborg.

2010 Exchange studies in illustration at Maryland Institute College of Art, Baltimore.

2006-2007 Fine arts, painting at Dômen Art School, Göteborg.

2004-2006 Studies in fine arts, Lunnevad Folkhögskola, Linköping.



Sept – Growing with Design, A-venue, Göteborg, Sweden
June-Aug – A-venue,Göteborg, Sweden
May – HDK Design 2015, Gothenburg, Sweden
Dec – Growing with Design, PMQ, Hong Kong
Sept – HisoHiso, Rum för Papper, Göteborg, Sweden
Apr –  NUDÅ!, Vandalorum, Värnamo, Sweden